WHO WE ARE - FLAT FEE ONLY $495

America's Choice is the nation's premier, professional flat fee agentless real estate company where you stay in control by showing your home. America's Choice is the only place where you can instantly access over 16,000 new buyers from all over the country who came to americashoice.com in April 2010 to find their new home, over 25,000 visits in August 2010, with over 281,000 pageviews Look at these stats! (see HOW WE DO IT below). It costs only $495 to sell your home commission free through America's Choice. In the Monroe County area alone, America's Choice has assisted homeowners in selling over 340 million dollars in real estate - we've probably sold right on your street. Take a look at a partial list of sales. Just like the majority of these home sellers we empower you to sell within three months due to the market we have created. We would love to add your name to our list of successful sellers!

For those who want the tireless help of your own personal Realtor, you can combine your flat fee America's Choice program with the realtor world! Now you can get the services of a professional real estate agent for contracts, negotiations, paperwork, advice, MLS, realtor network syndication, and more for only 1% payable at the closing - and you are not required to pay a buyer's agent. THIS MEANS YOU ARE RECEIVING BOTH THE AMERICA'S CHOICE BUYERS AND THE MLS BUYERS. WOW! This is more exposure than the top of the line (7% to 8%) listing agreements at other firms. Read the testimonials where sellers describe how much they appreciated the diligent work performed by skilled agents for only 1% - this is a real partnership. Words from the seller of 1184 Brumm Road, Newark on August 20, 2010: My husband David and I just wanted to let you know how much we enjoyed working with America's Choice and the 1% program. We really enjoyed working with Angie Palluconi through the MLS as well. She is very knowledgeable and professional. To say Thank You just doesn't seem like enough. Words from the seller of 90 Commonwealth, Brighton, on June 15, 2010: The process went extremely smoothly which is a testament to the great work provided by your organization, especially by Linda Lehtonen. Linda was accessible 7 days (and evenings) a week..". Words from the sellers of 10 Galante Circle describing Linda Lehtonen on April 9, 2010: She did a great job from day one. She was very responsive throughout the entire process and even got the deal to the finish line by helping to coordinate the financing. I would highly recommend Linda to anybody selling a house. She was extremely responsive and a pleasure to work with. Wow! Notice the value is at the table. In person. Words from Tim and Voula Dragos, sellers of 94 Juliane, Gates, on June 3, 2010: Listing our house with America's Choice was one of the best decisions we made. Our agent Sue Payne was a pleasure to work with because of her knowledge and years of experience. Within 6 weeks of being on the MLS, Sue's expertise and helpful advice and her marketing of our home, we were able to sell for a little over asking price as well (Sue negotiated the buyer's agent commission to 2%)You will see many letters echoing the same sentiment.

Simply, you can choose (1) America's Choice alone for $495 and sell commission free without agents as thousands have done, (2)combine America's Choice with the 1% realtor program from great agents at 2.5% Real Estate Direct and get real service nights and weekends throughout your campaign for only 1% to your agent upon a successful closing (you show your home) or (3) list only with 2.5% Real Estate Direct and let their professional agents do it all with no up-front fee and sell for 2.5% commission (your agent conducts the showings with buyers).

Do not fall prey to high commission agents who, in order to justify their commissions, say they magically can get you a higher price to cover their high commission. The only guarantee here is that you are obligated to pay the high commission no matter how low the ultimate sale price. They are coached to say "you wouldn't look for a low price from a dentist or doctor", "you get what you pay for", "those agents daring to break the 6% barrier must be desperate", or "I have a list of buyers". University research, as we discuss in our news articles, shows that mls based real estate brokers produce no greater sales price than branded real estate companies like America's Choice. Combine America's Choice with our 1% MLS, real service Realtor program, and you now have double the exposure. Further, Consumer Reports conducted a study of over 9000 sellers and found a significant percentage of sellers utilizing high commission real estate agents regretted the process. Sellers, using good real estate agents providing real services while charging less, were just as satisified with the service and process, but lacked the regret. See the productivety of our agents.

Do not be seduced or misled by those purporting to sell the MLS for hundreds of dollars with the promise of MLS magic; yet you are forced to take calls from and to negoatiate against skilled agents representing buyers. These buyer's agents, by law, contract and ethical obligations are working to get their buyer the best deal while getting you the worst deal. Ouch.

Just as bad as being left to take the calls from buyer's agents, there are built in impediments in the system making it very difficult for actual buyers to call you. This is all wrong. These companies fail to spend any real money in major newspapers, nor do they produce expensive color print media, to brand their Internet site. Take a look at what the experts say about this.

You get from these people neither the proven America's Choice name recognition, expensive print media advertising or critical Internet exposure to buyers which produces sales, Take a look at a partial list of sales, nor do you receive the real services provided by the professional agents at 2.5% Real Estate Direct.

You are receiving the worst of all worlds. Touting only an MLS number, calling it "magic", these people fail to tell you that in just one day there were over 100 expired listings on the MLS and there are thousands annually. That means all these homes listed on the MLS at 6 or 7% and offering 3% or more to buyers agents had not sold within 6 months. Some were listed and re-listed. So the MLS alone obviously is not the magic or only necessary component to a sale, and it is not the determinate of price. America's Choice is branded and recognized by buyers, resulting in thousands of directsales. MLS numbers can be bought for $99. But why would you pay money to be put in a bad position by having to negotiate directly against buyer's agents and into a system specially designed to make it difficult for buyers to reach you directly. Americaschoice.com receives many times more viewers per listing than MLS sites like Homesteadnet.com. That means more buyers calling you directly. So you get America's Choice and a real MLS program managed by skilled agents at the same time. It is a real agent system designed to overcome the built in impediment. Our agents receive the call from other agents and from buyers. Our agents, representing only you, negotiate on your behalf. That is how the system is designed to work. Where else can you have agents who spend their nights and weekends selling homes like Sue Payne, Angie Palluconi, Linda Srodowa, or Linda Lehtonen working on your behalf? Why would you do business with a person sitting behind a desk 9-5 Monday through Friday suggesting that the realtor MLS is somehow automated and doesn't need good agents to make it work? Our full time agents at 2.5% Real Estate Direct provide this program to America's Choice sellers and provide real service. Just read the letters to see how important they are when and if you enter the Realtor world.

Our combination program is the only true combination of a successful flat fee real estate company with a successful real estate agency. You get the best of both worlds without sacrificing the real benefits of each. You can choose whether to combine with the realtor world at anytime - and you are not forced to offer 3% or more. Our professionals from both companies know how to get your home sold: for no commission with America's Choice alone or for 1% if you choose to partner with 2.5% Real Estate Direct (2.5% Real Estate Direct is so named because when they take a non America's Choice listing where they do all the showings, they charge 2.5%. You can learn about them at www.keepequity.com)

The following story is a good illustration of what happens when selling with us. In September and November 2009 we sold both 10 Galante Circle and 15 Galante Circle, Penfield, for over $300,000 at 1% commission with the combination program -no buyer's agent. In the spring of 2010 we sold 117 Galante Circle. Here the seller paid 1% to our agent and 1% to the buyer's agent. In late June 2010 we sold 68 Galante Circle for $266,000, again the seller paid our agent 1% and 1% to the buyers agent. Flat Fee MLS would have resulted in paying 3% to the buyer's agent IF, and we say if, there would have even been a buyer. We reduced it to 1% by negotiating the buyer's agents fee! Millions of dollars in real estate has been sold in 2009 for either no commission with America's Choice without the MLS or for 1% when using the combined program, where you are getting exposure on both America's Choice and on the MLS, or with a buyer's agent getting 1/2 percent, 1% depending on the offer. It is continuing strong in 2010. Read on our blog "Understanding The Commission Aspect of Your Real Estate Transaction.This is because America's Choice works and because the professional agents at 2.5% Real Estate Direct work the MLS and they work for you. Nobody does it like we do. There is a world of difference.

Read on to find out more!

HOW WE DO IT - WE'VE CREATED A MARKET

America's Choice is a branded website

37,000 buyers used america's Choice in the month of May 2009 - that is 3000 buyers a day!

48% typed americaschoice.com directly to get to us
34% came to us through google, yahoo, search engines
18% came to us from partners like Hotpads, Vast, etc.

No other site brings so many buyers right to you. Buyer's know to look to us for their new home.

We are branded because we advertise our site like no others in print (read my article on the Rochester home page to learn why this is important),and even though the following sites do not provide the tremendous exposure provided by americaschoice.com, we syndicate to partners such as Trulia, Vast,oodle, google base, Zillow, Military.com, Lycos, NY Times Company, among many others! NOTICE 82% OF THE 37,000 BUYERS CAME TO US FROM KNOWING THE AMERICA'S CHOICE BRAND!

Our Internet exposure is better and that is why you will sell faster and for more money.

We provide the marketing, advertising and exposure that attracts a larger pool of available buyers than the traditional system. Buyers have been looking to America's Choice as a place to find their new home since 1994. This cannot be duplicated.

Did you know that more people move from Buffalo and syracuse to Rochester than from any other place - by far!! Relocation means knowing where the buyers are coming from AND it means getting to them where they are located AND before they begin their home search. With America's Choice your color print advertising is placed in all the Wegman's in Rochester and Buffalo and Syracuse. No one else does this for you.

A May 2009 Harris Interactive commissioned survey reported that 91 percent of home buyers attended/plan to attend open houses during the home buying process and that 62 percent of home buyers reported using/planning to use online sources to find open houses. That is why it is important that you use America's Choice to expose your home to these buyers.

WE MAKE IT EASIER FOR BUYERS

Ever try to search for homes on other sites? Find it slow and cumbersome? On americaschoice.com buyers can search for homes through the use of google map technology. Homes are located by Global Positioning Software so that buyers virtually drive through neighborhoods from their computers. They can conduct searches quicker and easier. More importantly, they like it. Its fun. Buyers come back again and again. Buyers love our e-mail alerts. That is why so many buyers sign up. They receive instant notification when an America's Choice home matches their criteria.

PROFESSIONAL IMAGE

More Than Just a Sign!

Projecting a professional first impression is key to attracting serious buyers! Especially if a buyer is not familiar with the buying process.
America's Choice® signs immediately instill confidence in buyers! Conducting the sale of your home in a professional manner is critical for attracting serious buyers.
Professional third-party signs reinforce corporate assistance. This assures local and out-of-town buyers that they have access to all the professional (non-owner related) services such as mortgage prequalification / financing and purchase contract assistance.

Logo and Open House Signs

Research proves that holding frequent "Open House" showings is an important marketing strategy in attracting interested buyers!
These professionally designed Open House signs attract and guide buyers looking for homes in your area.
Holding frequent Open House showings is key to your success because buyers want an easy, professional way to view your home without having to make a private appointment. And who better to show your home than you the owner who knows the most about its' features and design?

In-Home Consultation

America's Choice® and Canada's Choice® are committed to providing the home seller with the best services available. We want the sale of your home to be another success story!

To ensure your success, one of our professionally trained consultants will thoroughly discuss the process of selling your home and answer any questions / diminish any concerns you may have about simply showing your own property, because that's all you have to do!

Remember, we are with you every step of the way!

Topics Discussed

Preparing your home for viewing
The art of showing your home and presenting a positive attitude to potential buyers
Conducting a professional Open House
Receiving a contract to purchase, reviewing it and knowing what to do with the purchase offer thereafter
Effective advertising
Dealing with unwanted solicitation from real estate agents / brokers

BUYER'S GUIDES

Feature Information -- Easy to Follow!

Custom designed, for your home! Our professional color feature brochures make a lasting impression and stand out from the traditional one-page real estate feature page.
All the important feature information, room dimensions, and technical information in an easy to read, easy reference format complete with a picture of your home.
The Buyer's Guides also contain the information your buyer will need and want when it's time to be prequalified before making an offer to purchase your property through our professional assistance programs. It's that easy!
All you do is show your home with pride. The Buyer's Guide will continue to provide that lasting memory of your home.

ADVERTISING - PRINT

We Advertise Where You Will Get Results!

Democrat & Chronicle Real Estate Publication - the only daily newspaper locally and we are there.

We take out an image ad every week on the inside front cover. Our ad drives customers to americaschoice.com where they can really see your home on the Internet, they can view open house dates, and they can obtain the information they want.

No other company advertises their Internet site each and every week on the inside front cover like we do - it makes a huge difference in your traffic.

Reach hundreds of thousands of buyers on a Saturday through our inside front cover image ad, combine that with our unparralled Internet reach, and combine that with an Open House on a Sunday (our web site includes a Weekly Listing of Open Homes Open) and watch the results!

Don't let anyone fool you. Our inside front cover space is expensive and we have been in the D&C every week for over 10 years. Other firms won't advertise regularly in the D&C because of the cost! This is part of the reason why we have sold thousands of homes in Rochester and we continue to sell homes even as other companies come and go. It makes a difference.

Buyers are registered and waiting for you at www.americaschoice.com because we spend money for you. There is no substitute for the money we spend on your behalf. In addition, we can syndicate your listing to many other real estate sites, including Hotpads, Vast, Ooodle,among many others

Your New Home Magazine

We include a full color photo of your home in our own real estate magazine entitled "Your New Home". Your home is included in the Upstate New York Your New Home magazine. That means your home is included in every Your New Home magazine that is distributed in high traffic Wegmans in Syracuse, Rochester, Buffalo and Erie, PA. Wow

Business First wrote an article describing how more people move to Rochester from Buffalo and Syracuse than from any other place! It really matters that we include your home in all our upstate cities.

You Need To Be In The Supermarkets

Rochester boasts some of the best supermarkets in the country.

These supercenters draw thousands of in and out of towners each day to a new and exciting experience

We pay a premium to have Your New Home distributed in these supermarkets.

Again, this only reinforces the name recognition of www.americaschoice.com for buyers. They will look for your home on www.americaschoice.com

PRICING

Because Price is Paramount!

While most people have a good idea of the value of their home, your asking price will determine how long your home takes to attract and produce an offer. Buyers are extremely price-educated, which means they shop price far more extensively these days.
Professional preferred rate appraisal services are also available through America's Choice© to assist you in determining and setting a competitive asking price for your property.
While real estate agents may overprice your home to get your listing, your home will not sell and you will eventually have to reduce -- your time and equity!
Be consumer smart: remember, an Appraiser has nothing to gain (commission) from pricing your home higher or lower. Appraisers are professionals in "market value" pricing. That's why banks and mortgage companies rely on and use professional Appraisers, not an agent's market analysis.

MORTGAGE SERVICES and CONTRACT PREPARATION

Buyer Support Services Available

You need to know that your potential buyer is financially prequalified to transact the purchase of your home -- or you may otherwise be wasting your time dealing with the "dreamer".
More importantly, you do not want to take your home off the market for extended periods of time just to find out there is "NO DEAL". This is disappointing and wastes valuable time, and you may lose the home you want.
At America's Choice© we want to ensure that you are dealing with a "qualified" buyer. That's why your buyer has access to no charge mortgage prequalification services by a qualified mortgage professional from Approved Mortgage Funding Corp. Approved Mortgage Funding Corp. can be reached at (585) 672-5339.
Because of the vast amount of mortgage options available today, it is virtually impossible for the real estate agent to keep informed of all these options, potentially failing to prequalify a buyer properly.
These services are also extended to you as well to assist you in purchasing your next home.
Our "Attorney Assistance Program" is available to buyers for contract preparation if requested. It is also available to you the seller should you need the service of a real estate attorney to represent you through the legal process of selling your home. You will find their contact information listed under the "Resources" tab above.

INTERNET ----> COLOR PICTURES BRING YOUR HOME TO LIFE!

There is no Internet exposure like America's Choice.
Three thousand people a day during peak months in Buffalo and Rochester.
We utilize search engine optimization techniques so our Internet site appears when out of towners search for their new home on search engines like Yahoo®, MSN®, AOL® and Google®
We advertise our site on the inside front cover of the Democrat & Chronicle so buyers know where to find your home. (Read our article on the Rochester home page to see why this is important)
We advertise our site in Your New Home Magazine, available in Wegmans supermarkets
statsaholic and other domain name ranking services show that our site receives tens of thousands of unique visitors monthly. Real Traffic. Unlike others, americaschoice.com is a heavily utilized site. We invite you to compare us to others - you will see buyers do not utilize their sites.

We syndicate your listing to Vast, Hotpads, Oodle, Googlebase, and literally hundreds of other real estate sites through our syndication process.

A young couple recently told us they had 26 serious buyers at this first open house - all because of our open house schedule on the internet.
Instantly reach buyers who have requested to be notified of a home like yours. Our system will send automatic e-mail notification of the availability of your home to those people whose criteria match those of your home!

Research is clear that a real estate company must TELL buyers to go to their domain name. America's Choice has been telling buyers to search for their new home on americaschoice.com for 15 years. It makes a world of difference!

HOME WARRANTY OPTION

The HSA Home Warranty Program is an option available to customers using the services of America's Choice. This warranty protection can add significant value to your home. The simple truth is, most homes will experience two mechanical failures each year. The warranty covers the buyer of your home for one year from the closing date. The cost of the warranty program is $430 (for a single family home) and it is collected at the time of closing. There is a set-up fee of $80 which is collected at the start of the America's Choice service to initiate the warranty.

Our sellers have found the warranty program to be a valuable marketing tool because it sets them apart from the competition in their market area. The buyers feel a sense of satisfaction and comfort knowing that the warranty coverage will be in place for them at the time of closing. For more information on this program and the specific items covered please call 442-5910 or email us at rochester@americaschoice.com.

WE COME TO YOU

One call is all it takes - 442-5910

Our professional consultants will come to your home, take all the digital pictures, measure your rooms, conduct the training and get you up and running quickly.

You can utilize America's Choice to sell your home for a one time payment of $495.

Our program includes everything you will need, including: Inclusion in Your New Home Magzine for up to 6 months, inclusion on www.americaschoice.com with up to nine color photos, email alerts, google map based searching capabilities, delivery and installation of our steel lawn post and front lawn sign, open house signs, and preparation and delivery of our eight page color buyer's guides.

2.5% Real Estate Direct offers our customers an optional and very unique listing program. You can access the Multiple Listing System and have real service from your own agent through Real Estate Direct at no up front fee. Real Estate Direct will list your home for only 1%, rather than 2.5%, because you are partnering with your agent. You are conducting the showings and open houses and you have paid for advertising through America's Choice, so your professional real estate agent pays the MLS fees and board membership fees, takes the phone calls and emails from prosective buyers through realtor.com or buffaloniagarahomes.com, negotiates on your behalf with buyers and other agents, answers your questions, prepares the contract, etc. all for 1% commission.

Our program is designed to "hit the market running." Since it is well known that the initial entry into the market is critical, we come out of the gate firing. Your home is receiving quick exposure to the market. Right away our email alerts go out, our unparralled Internet showcases your home, the sign is installed, and our inside front cover image ad in the D&C starts driving buyers to your home on www.americaschoice.com right away. You get a surge of activity. You get a second surge when Your New Home kicks in all the Wegmans

Remember, Real Estate Direct offers its unique 1% MLS program with no up front fee to our customers, so you will also get the benefit of homesteadnet.com, realtor.com, trulia AND, unlike others, you get real service from your own agent. They will be there for you on weekends, nights, at your home, where you want them.

IN ROCHESTER WE COME RIGHT TO YOU AND MAKE IT EASY:

Highly visible post lawn sign installed and removed for you when you are sold.
Up to three matching open house signs.
Post rider inserts (ie. Open Sun 1-4, Sale Pending, etc.)
60 custom designed color Buyer's Guide booklets.
Your guarantee that our inside front cover image ad will be in the Saturday Real Estate Section of the Democrat and Chronicle.
sending our email alerts to registered buyers
complete training, measuring your rooms and taking the photos
No charge mortgage pre-qualification with credit review.
Attorney Assistance Program available for purchase offer preparation.
Our on-going support during your efforts to market your home. You will have the value of our years of experience for assistance during the process.
recording of a discussion of your home on our 24 hour/7 days a week phone system
inclusion on www.americaschoice.com and in Your New Home magazine in supermarkets in Rochester, Buffalo and Syracuse.
unparralled exposure on americaschoice.com and other internet sites

Remember that the best 6 or 7% real estate companies provide only about 1/2 the exposure of America's Choice. Our homes can be on their sites through 2.5% Real Estate Direct for ONLY 1%, but their homes cannot be on our site or in our magazine, AND we cost less no matter how you look at it. We are just a phone call away!

READY TO GET STARTED?

CALL: 442-5910

There is no substitute for the expensive inside front cover advertising we do every week in the D&C and the full color real estate advertising distributed in Wegmans everyday. Others charge you but provide no real advertising. Don't be fooled. Talk to us. Get answers.